Have you ever been in a situation where you wished you have used your camera more properly and more professionally?

You might be into architecture photography, or you just wish to take perfect photographs of landmarks while traveling through Europe to document your visits.

Memorable holiday doesn’t happen by chance. Getting it right takes research, planning and, more importantly, time.

So, whether it’s round the world for a year or down the road for the weekend, you’ll have a holiday designed exactly for you.

Check some Architecture Photography Tips:

There are times when it is better for the main element to be placed in the center as in the case of symmetry.

When you have a photo that can be split into two mirror images, it is definitely better to align the most important photo element centrally.

“Look-up” shots: Shooting upwards is also a powerful way to capture tall buildings and great building interiors.

This adds depth to the image and helps to create a stronger focal point.

Therefore, always look up to see if there’s anything interesting above you.

Exploring details that are lost when an entire facade is shot in one frame.

Details could reveal something new about the building’s history or construction.

Playing with perspective by taking time to find a different angle from which to photograph

may give rise to another level of beauty and appreciation of building’s form.

“Space” rule: It is much better to take a photograph where the moving element has considerable space ahead.

Finally, if you travel like an architect:

Your vacations always become research

Shoot in a variety of weather conditions and times of day

Visit art museums and take pictures of the buildings

And don’t forget that the photos that you’ll be taking soon will be materials in telling stories to your friends!

It will also be a great documentation of your memorable trips that you will be grateful when you get old,

or you could try to create your own blog!

Start packing your bags and charge your camera and you will bring back lots of magical memories,

reminiscences that would make you smile and shed a few tears in having experienced something beautiful and unique!

“Every story needs a picture to create magical memories”

Lamprini Papadaki Architects

The post Are you ready to travel like an architect? appeared first on LPapadaki.

We live in a very modern, digital world, with ever-changing boundaries. With a growing number of customers

turning to online sources to buy products, physical stores and brands need to offer a richer experience to consumers than ever before.

The environment of the store is the ultimate showcase and the natural point of contact between brand and customer.

Its powerful design is what will increase the time spent in the store of the modern busy consumer who tends to shop in a hurry.

We Sell “Emotions”

Retail spaces and brands is slowly moving into an era of selling emotions, not “things”. It focuses on the human,

creating spaces that host exclusive collections, speeches, events that only one’s own customers can come and experience.

The age of selfies is decreasing. People are looking for places to connect, to find a sense of purpose, to find food for the mind and soul.

Source: Coal Drops Yard London

Order Online Vs Showroom

On the other hand, big brands, such as Samsung, create stores as showrooms for online orders.

In the physical store, consumers experience how Samsung products can help make their lives better.

Samsung KX showroom – Source: Coal Drops Yard London

Gaming era

Gaming is also a new sales strategy. Gaming presents a product to the consumer in a more playful way,

increasing their loyalty by taking advantage of their emotions. For example, for the release of the new Nike React shoes,

an interactive toy installation was implemented in 4 stores in China where customers could try on the shoes and be transported

into the game by running in a fantasy land that represented the attributes of the product (soft, light).

48% of those who played bought the product.

Conclusions

The key for the future success is to create a powerful brand strategy and identity

through physical and digital retail design inspired by human emotions and connection.

Do you want to connect with Us?

“We design to make people smile from the inside out.”

Lamprini Papadaki Architects

The post Today’s Stores appeared first on LPapadaki.